OUAI

“OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE.”

Jan Atkin is the most influential hairstylist of our time and responsible for the gorgeous locks of  Kendall and Kylie Jenner, and Gigi and Bella Hadid, to name a few.

She found that haircare had become so serious and wanted to bring a collection of products for real women, with real lives. Lets get real. Women are busy!

The OUAI girl is someone who works hard and wants to have fun. She is grounded, effortless, smart, and cool.

OUAI haircare is a perfect mix of luxury, function, effortlessness, properly nourishing ingredients and a “French-girl”- esthetics that we are all ready to say OUAI to.